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OPTIMIZED HEALTH

Founded in 2016, Optimized Health began as the global-reaching health and wellness platform Vital Gut Health, dedicated to sharing research-based insights on digestive wellness, cutting-edge developments in the microbiome, and promoting whole-body well-being. In 2018, after ranking among the top 20 gut health blogs globally by Feedspot, founders Jacob and Brenna expanded Vital Gut Health into a holistic health consulting practice, offering both 1-on-1 and group coaching services based out of Dallas, TX.

 

Optimized Health is committed to supporting individuals in optimizing whole body health and wellness with an emphasis on microbiome health. Their mission is to empower clients to enhance their well-being and live life on their terms, using a holistic approach. Optimized Health prioritizes meaningful progress—not through quick fixes, but through long-term lifestyle changes.

Meet the Founders

of Optimized Health

FOUNDER

Jacob Thurston

Jake is the Founder and CEO of Optimized Health. He studied at Ithaca College, is a Certified NLP Practitioner and is a Certified Holistic Health Practitioner. His early interest in holistic health, the microbiome, and herbalism began during his college years. Jake’s passion for helping others optimize their well-being has extended beyond his studies.

 

Since 2018, he has worked with over 1,000 individuals 1-on-1 ranging in age from 6 to 80. His approach focuses on supporting clients as they navigate their health challenges by holistically rebalancing the body at the cellular level. 

FOUNDER

Brenna Thurston

Brenna is the Co-Founder of Optimized Health and serves as the primary researcher, writer, and developer of the Gut Transformation Formula and Microbial Matrix.  Brenna is a Certified Holistic Health Practitioner and is committed to integrating scientific research with holistic approaches to offer clients tools and strategies for optimal health and wellness. 


WORK WITH US

"All Diseases Begin in the Gut."

- Hippocrates

 

Interested in working with us? Book a call with our team to explore the strategies we share at Optimized Health to help support overall well-being with a holistic approach.

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ABOUT US

Health Coaching Services | Team of Holistic Health Practitioners | Science-Based Methods

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The content on this website is for informational purposes only and is not intended to diagnose any medical condition, replace the advice of a healthcare professional, or provide any medical advice, diagnosis, or treatment. These statements have not been evaluated by the Food and Drug Administration.  Except for testimonial videos, testimonial photos, and founder images, other photographs on this site depict models, not real individuals. This content and product is for educational purposes only and should not be a substitute for, nor does it replace professional medical advice, diagnosis or treatment. Client testimonials and reviews reflect the personal experiences and opinions of the client. Individual results may vary. Always consult with a qualified healthcare provider before making decisions regarding your health. Consult your physician and follow all safety instructions before starting any gut health program, nutrition plan, or using any supplement or meal replacement product, especially if you are pregnant, breastfeeding, have a medical condition, or are taking medication. 

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